Standard size products fit in standard envelopes for example, but don’t let that constrain you. Standard size formats obviously play a major part in print production and help to keep costs down and are therefore often the go-to products to meet the average budget. panoramic or shaped?ĭoes your company brochure feel just that bit more tactile as it has a nice matt laminated finish to the outer cover and is square in format as opposed to A4, which is the most commonly used format in print?Īnother consideration is that the weight of the paper will be the main factor in determining the final weight of your brochure and this could impact on the delivery cost of your brochure if you have decided on doing a direct mail campaign. Before they even turn the cover page of your company folder or brochure they may make a decision based on the perceived quality of your chosen paper.īefore they reach down to the doormat to pick up a pile of leaflets does yours already jump out at them as it is an irregular shaped leaflet compared to the others, ie. Together you may have laboured over every element of the design including your body copy, images and the tone of voice that you want your target audience to hear.ĭespite all this, the quality of the paper used to print your project and its format will often provide the FIRST impression for your customer. More than likely you will have invested quality time with one of our designers to get your design just right. One very important consideration that often gets overlooked when deciding on your marketing materials is the size and weight of the paper to be used for the print run. A guide to paper sizes and weights for estate agents marketing materials.